How do I win the Google knowledge panel?

[JimJ]

Hi everyone, so my company has a knowledge panel that show up for some keywords.  I use to be #1 on the map (for my favorite keyword) when Google was showing several listings. Now that it show only one, it's not me anymore and I wonder why.

So what are the SEO leverage I need to focus on to win this new google knowledge panel?

Thank you very much.

[seanginnaw]

Are we talking about the knowledge panel (to the right of search engine results) where wikipedia information shows or are we talking about local results listings (on the map) in the middle/top of actual search results?

[PatrickDelehanty]

Hi there

There are multiple ways, but I would focus primarily on:

• Local & relevant citations / listings

• Google & search engines use this to verify information

• Make sure all NACPW is all up to date and categorized correctly

• Schema implementation on site (review applicable types)

• Google & search engines use these tags to find important information

• Properly structure & format your pages / information

This should help you substantially appear for the right searches in the right areas. Start here. Hope this helps! Good luck!
P

[Dr-Pete]

Could you clarify if you mean the right-hand Knowledge Panel, top-left Knowledge Card (no attribution), or top-left Featured Snippets (with attribution). There are examples of all three here:

https://moz.com/blog/google-glossary

Is this an informational query, commercial, or brand?

[MiriamEllis]

Hey James!

Hopefully you can come back with some clarification of terminology so that our community can help you get to the root of th matter

[JimJ]

Right thank you very much every one Irefering to the local panel on the right side of the results. Sorry for the confusion, thanks a lot for your help.

[MiriamEllis]

Hi James,

If Google is not showing a 3 pack for your most important term, but, rather, is treating it like a branded result with only one business in it, there's not a ton you can do about that. Is there any chance you're able to share the name of your company and term you're trying to rank for? If not, it's okay, but if you can, it will help the community target their suggestions to your specific case.