Duplicate Content in Footers (Not as routine as it seems)

[SEONOW123]

Hello there,

I know that content in the footer of sites are safe from duplication penalisation; however, what if the footers where replicated across different subdomains?

For instance, the footer was duplicated across:

www.example.com

blog.example.com

blog2.example.com

I don't see it as a big issue personally; however, outsourced "specialists" seem to think that this is causing duplication problems and therefore negatively affecting the ranking power of "lesser" subdomains i.e. not the www version, which is by far the strongest subdomain.

Would be good to get some insight if anybody has any. Thanks.

[seanginnaw]

Hey there,

Personally, I don't look at footers as duplicate content, whether they are the same across multiple domains or multiple subdomains. More often than not, footers are pretty generic and contain social links as well as a few links to secondary pages on the site such as 'terms and conditions'.

Unless you're packing your footer with a large chunk of text, I wouldn't worry about duplicate content issues as there aren't going to be any.

Duplicate content on main pages across sub domains will ALWAYS be the biggest issue and that should be concentrated on above site footers - I would have a word with your outsourced specialists and ensure they're concentrating on the biggest wins for the site rather than the nitty gritty bits that would have little to no impact.

All the best,

Sean