Content Rendering by Googlebot vs. Visitor

[BeckyKey]

Hi Moz!

After a different question on here, I tried fetching as Google to see the difference between bot & user - to see if Google finds the written content on my page

The 2 versions are quite different - with Googlebot not even rendering product listings or content, just seems to be the info in the top navigation - guessing this is a massive issue?

Help

Becky

[Vijay-Gaur]

Hi Becky,

This can be a major issue, as fetch as google feature was introduced to show what Google crawler would see on your page.

Many times, websites use complex javascript, JSON, jquery, angular Js etc , these scripts render the content of the page either late or in a different way than what crawler expects.

Work with your developer and get it fixed, I have seen many beautiful websites not rankings due to this error.

I hope this helps, feel free to ask further questions.

Regards,

Vijay

[BeckyKey]

Hi

The weird thing is the page I checked does rank quite well - so I'm not sure what to make of it?

[Vijay-Gaur]

Hi Becky,

You should fix the issue in any case, whether ranking or not ranking it's a risk.

Try to fix all the issues that google shows you.

Regards,

Vijay

[LoganRay]

In fetch and render in Search Console, there's usually some notifications below the renderings that explain why there might be discrepancies. Your robots.txt file may be preventing Google from accessing some important CSS (or other) files that drive layout. Check there before you dig too much deeper, it might be a simple robots.txt update that you need.

[BeckyKey]

Hi

Yes I think this is the case, should I unblock all the css files?

I have attached the list

GNKLG

[LoganRay]

Yes, you should allow GoogleBot to crawl all style related files, JS as well. They want to be able to render a page the same way a person would see it. Part of the reason for this is for determining the mobile friendliness of a site. I would assume they also want to be able to make general UX assessments of sites too since they're putting much more emphasis on the user journey and task completion.

[BeckyKey]

Thanks Logan,

I have done this and am seeing a much better result in fetch & render.

On one of my pages (http://www.key.co.uk/en/key/dollies-load-movers-door-skates) for example it is not rendering all the images, only the first 2 - is there anything in particular I should look at for this?

I've attached a screen shot

Thanks for your help

4ZK1K

[LoganRay]

That's great!

I regularly see category pages on ecomm sites not render all the images in Fetch and Render - haven't been able to figure out why yet. They might just have a limit on the number of thumbnails they display in the tool.

[BeckyKey]

Yeh, I have just seen a few ranking drops so I'm now a little concerned.

Thanks for your advice!