Local SEO Best Practise?

[UmairGadit]

We are planning to localize our website by launching CCTLD. But there is a little confusion about some aspects, which are:

• Should we track location and take our visitors to their native domain?
• Or do we need to take our visitors to .com domain and show a Popup, if they want to visit the native region website?
• What is the best case study for localization?

[LoganRay]

Hi,

An IP-based redirect would be preferred. But before you get to that point, you should help visitors just land on the appropriate ccTLD to begin with. One primary way to do this is ensure each country's version of Google has the right ccTLD versions of your URLs indexed - see links below. Any other marketing you do should also serve the appropriate URLs. The IP-based redirect should really just be a fall-back in the event that they don't end up where you wanted.

Here's a couple resources that will help you through this process:

https://moz.com/learn/seo/international-seo

https://moz.com/learn/seo/hreflang-tag

[UmairGadit]

As i read

Don't use machine translations and don't automatically redirect a user to a different language based on location. It's fine to suggest an alternate language site, but you don't know (without asking) if that English-language searcher in France is an expat, a student of foreign language, or someone who's lost on the internet.

[LoganRay]

You want to redirect them to the appropriate ccTLD for their location. How you handle language is up to you, there's no perfect solution. Someone in France searching on Google.fr is going to get websites in French 99 times out of 100.

How many countries and languages are you targeting?

[UmairGadit]

Yet to finalize