Different Phone Numbers in GMB/onsite

[OrendaLtd]

Hello All!

I have an issue.

I have a local business with multiple addresses, In order to start doing some conversion optimization I need to know where are the leads coming from, my assumption is that part of the leads come from phone calls directly from the google my business listing that appears in the local pack and some come from the website itself.

Here's where the problem lays, I cannot understand how many calls come from each platform, Google My Business analytics provides a very high number that doesn't fit with my reports (i have a CRM that can track calls), the numbers are inflated in hundreds of %.

The solution i thought of was implementing a different phone number in my website to track the leads, the problem is the NAP, which will be different.

Another solution I thought of was implementing an additional phone number in Google My Business, and adding that additional phone number to the local landing page, displaying the new phone number as the main number on the page and leaving the old number in the schema markup.

Does this solution seems fit? do you have another suggestion?

[MikeRoberts]

What call tracking platform are you using? Most of them will let you keep you main number (which is likely the GMB #) and continue to show that to the Bots while showing a different phone number to users based off of what groupings you've set up (i.e. one # for organic, one for PPC).

[MiriamEllis]

Recommended reading, Gal, from start to finish: http://blumenthals.com/blog/2014/11/25/guide-to-using-call-tracking-for-local-search/

I hope it's muy helpful!

[OrendaLtd]

Got it, we're using SalesForce to track calls, what we need to do is to implement the dynamic number insertion into our website, will be reading more about it.

Thanks!