URL and title strategy for multiple location pages in the same city

[OrendaLtd]

Hi,

I have a customer which opens additional branches in cities where he had until now only one branch.

My question is: Once we open new store pages, what is the best strategy for the local store pages in terms of URL and title?
So far I've seen some different strategies for URL structure:
Some use [URL]/locations/cityname-1/2/3 etc.
while others use [URL]/locations/cityname-zip code/
I've even seen [URL]/locations/street address-cityname (that's what Starbucks do)

There are also different strategies for the title of the branch page.
Some use [city name] [state] [zip code] | [Company name]
Other use [Full address] | [Company name] 
Or [City name] [US state] [1/2/3] | [Company name]
Or [City name] [District / Neighborhood] [Zip Code] | [Company name]

What is the preferred strategy for getting the best results? On the one hand, I wish differentiate the store pages from one another and gain as much local coverage as possible; on the other hand, I wish to create consistency and establish a long term strategy, taking into consideration that many more branches will be opened in the near future.

[MiriamEllis]

Hi Gal,

My suggestion would be to go forward like this:

URLs:

domain.com/chicago/21-main-st

domain.com/chicago/32-center-st

Title Tags:

Brand City Street

Others in our community may have different suggestions, but the above seems simple and consistent to me.

[OrendaLtd]

I'll followup this question

In the title tag, we'd like to keep the brand name. We have 1 product which is the main keyword.

What would you suggest about the title tag and the H1 in these city pages?

[MiriamEllis]

Hey Gal,

I'm personally a fan of title tags like this one on Phil Rozek's homepage:

http://www.localvisibilitysystem.com/

I love it when they contain a mix of sentiment and keywords, because this makes them stand out in the SERPs.

It's fine to have your brand name in most/all of your title tags, and I think it's REALLY important to have in on the homepage, the local landing page, the about page and contact page. Beyond that, with both title and H tags, I recommend being creative.

[OrendaLtd]

Thanks!

[MiriamEllis]

My pleasure, Gal