More long tails for longer title

[BobGW]

Hello,

Will a longer, two big phrase title gather more long tails overall than a title with one short keyword?

Example:

Would this:

Title: Nike Running Shoes, Adidas Tennis Shoes

create more long tails overall than this title:

Title: Running Shoes

or is more dependent on other things, like content?

It seems like you'd be more likely to hit more phrases strongly with a long title. If that's true doesn't it make sense to always use a longer title when possible?

Thanks.

[EricPratum30]

Considering that I used to work for both RunningShoes.com and New Balance, I think I can handle your example

Let's say you run Shoes.com and I run Sneakers.com. Someone searches for Nike Running Shoes and the SE has the option of bringing up pages like yours that are relevant to Nike Running Shoes, Adidas Tennis Shoes, etc or pages like mine that are relevant only to Nike Running Shoes. All else (links, authority, etc) being equal, which will they rank first? Mine. Why? Because the searcher isn't looking for Nike Running Shoes and Adidas Tennis Shoes. They're only looking for Nike Running Shoes.

Now, if someone searches for Nike and Adidas Shoes, the SE has to make a choice. There's a good chance though that there's a page out there with that as its title, so we'd miss out more than likely. We'd be better off creating a unique page that speaks specifically to the interest of that type of visitor.

Also, take into account that SEs likely stop counting keywords after a certain character length in URLs and titles. If I recall correctly, SEOmoz has found a correlation between long URLs and titles and lower rankings for keywords at the end. This is one post I found. I know there are more though.