Should I write a new page or a blog post?

[aj613]

I am trying to rank for a local SEO term on a website for a national company.   Should I write an optimized blog post, or optimized site page?  Does it make a difference? Thanks!

[EGOL]

The format, page or blog post, does not make a difference.  A blog post and a page are actually equivalent.   However, what makes the difference is how those posts and pages are optimized and built into the linkage and navigational structure of your website.

Blog posts are often separately categorized and poorly linked into the overall structure of your website and poorly optimized.  This is because they are done using a one-size-fits-all template and linkage structure. But people like them because they make it easy to generate a unit of content (page) on your website.

On the other hand, pages are often linked into the main categories of your website, given breadcrumbs that incorporate the navigational structure of your website, and can be perfectly optimized like finely-crafted arrows.

So, the answer depends upon how well your blog is organized and optimized and how that compares to your pages.

[aj613]

Thank you so much!