Optimise root level page for secondary keyword or try to make second level rank?

[Adamzoz]

My Main keyword ranks no where in the top 100 for any pages in my site.

for / I am ranked at number 10 for a great secondary keyword. Really want to get this secondary keywordranking on /secondary-keyword.html , should I focus my main page only on my primary keyord and remove any references to "Secondary Keyword"? What I feel here is that I would be sacrificing my rank for "Secondary Keyword"

[Andy.Drinkwater]

Hi,

How old is this site? Has it been given enough time to start to rank well amongst your competitors?

One term / one page is the general thought that you should follow as this is the safest way to make sure you don't fall into keyword duplication / cannibalisation and makes for a much more straight forward strategy.

Just remember to try and keep the pages as targeted as possible and add amazing content that is backed up by strong supplementary content. Make the page great for visitors and you will start to see returns.

-Andy