Is it worth keeping google+ for seo purposes?

[emilyed3]

Hi

My company has a Google+ page with about 3000 followers and very little engagement. We are considering deleting this page as it is not worth the effort of us creating content and posting on here for the little engagement we get. Do you think this would impact our SEO in any way?

Thanks

Emily

[Andy.Drinkwater]

Hi Emily

For a raw SEO benefit, Google+ will do nothing for your site.

However, SEO goes way beyond mere site benefits, and encompasses the likes of CTR and visitor interaction as well as helping with your brand.

If you take these points into account, you will see that there are SEO benefits to be had, just not in the way most think about them.

So yes, use it to help with engagement and with that, you could notice additional benefits.

-Andy

[Chris_Hickman]

Emily,

If you have it created and it has followers, then I would suggest keeping it active. Once you publish an article or content on your site, or external sites, then share it on your Google+ page. It only takes a few minutes to post to it, and you may see a few visitors coming in from this source. If the content is compelling this can help the SEO, if people see it, share it, link to it, click to additional pages on the site, etc. If posting to Google+ is taking up too much time, I would suggest reviewing your social media campaigns.

Hope this is helpful.

Chris

Adficient.com