Google Analytics Social Settings

[Sally94]

Hi,

I'm a bit confused about the actual purpose of the social settings in Admin > Property > Social Settings. I've read some blogs saying it just helps analyse traffic that has arrived from your social media pages. Then I've found other sources saying you should add your own domain in there so you can track likes and shares sent from your website to social media platforms.

What do I actually need to put in there and how does it help my data?

Thanks!

[Nayotanguyen]

It supports to see time and time again is that someone has added some of social profile page URLs. What happens here is that whatever sites you listed are the ONLY sites that will be shown. So if you added your Facebook page, YouTube Channel page and Twitter page then only links to those pages will show up. You must make sure that if you add any URLs to this section in GA, you also include your domain and any sub-domains you may want tracked as well.