Products and Services - Reselling - What about the description?

[LeszekNowakowski]

Hi,

Let say there is a company which resell products and services of other companies. What do you think should be the strategy for putting the description of every service/product?

1. Should I copy the text from the original website and paste it on my page. In this case we get a website that has a lot of copied content, although it is a valid content. I notice that this is quite popular practice with local distributors who sell products of other (multinational) companies. If so, should I rel=canonical to the original product? But than I wouldn't rank for this product on local market right?

2. Should I come up with original descriptions? Would that give me and advantage over the websites that have copied the description from other pages?

Appreciate your answer!

[LoganRay]

Hi Leszek,

In a Q&A session about duplicate content, John Mueller recently stated that "Duplicate manufacturer descriptions across sites is not a problem from Google's view".

Considering that, I wouldn't spend the time to write unique descriptions for all your products. There are many better ways you can spend your time improving organic results.

[LeszekNowakowski]

Thank you very much for this answer!