Have you notice that more you spend on a Facebook boost, less you make?

[webtheoria.com]

On a Facebook page I manage it has been noticed or atleast argued that the more you spend on a boost for a specific day the less conversion it makes.

for example: spending 10 euro/dollars on a boost would give:

160 likes, 6 comments,

but by spending 40 euro/dollars would give nearly the same:

170 likes, 7 comments

we have run this a few times with similar outcomes.. Any ideas or did you have a similar outcome?

[Tymen]

Hi,

I have had similar experiences. Problem most of the times is that the Targetgroup you target on is (too) small. The same people will see the ad and so there are no more likes to get basically.

Hope it helps! Regards Tymen

[webtheoria.com]

Is there a way round this problem? The target group in most cases is around 50k. Would it be better to create two different boosts which each one targets a different group of people?

[Tymen]

Hi,

Thats a good way to try. For me it also works well to A/B test with 2 different ads and than you take 2 x 25k audience. Good luck!!