The links pointed to a multilanguage site, should increase the DA? (Wordpress question inside)

[carlostinca]

We are planning to make our site available to several language, using the plugin WPML in Wordpress. The site should look with /es/, /fr, etc.

If someone point to an URL in the spanish version, the english version get any benefit from it? (better search ranking or something like that).

Some side question: WPML works fine with SEO and Moz?

[Marcus_Miller]

Hey

If you use sub directories for the language pages then links to any page on the site should help improve overall domain authority. Links to the domain / individual sections / pages are still the top tier ranking factors so it should help.

It is important to consider both geography and language for many multi language sites if they target multiple locations as well - good overview here: https://support.google.com/webmasters/answer/182192?hl=en

If this is just multi language in one location then it is a touch easier (even if that location is everywhere) and the WPML plugin will handle the href lang tags for you indicating alternative language versions of pages. This helps the search engine return the right language page to search engine users: https://wpml.org/documentation/support/adding-hreflang-wordpress/

Hope that helps.

Cheers
Marcus

[gfiorelli1]

The answer given by Marcus is 100% perfect.

I'm answering to your doubt about "the compatibility with Moz Analytics", and the answer is that you have not to worry about that, because does not exist anything like a compatibility issue for tools like Moz, Raven or others suites.

On the other hand, remember that the Moz crawler still doesn't consider mark-ups like the hreflang, so it doesn't report advices or mistake related to their implementation.

If you want to verify if the hreflang has been correctly implemented, look to these tools:

• Google Search Console;
• Flang by DejanSEO
• Any advanced crawler like DeepCrawler, Botify or OnPage.org.
• Screaming Frog (but you'll need to create custom filters).

[carlostinca]

Great! Thanks for your answer! Very clear.

[carlostinca]

Hi Gianluca,

So if i want to create a campaing for the spanish version of the site, i should add to the site www.ourdomain.com/es-es to crawl and track it?

Thanks,

Carlos