Phone number inconsistencies - local search

[AL123al]

Hi,

Can you help me with something that is probably straightforward? A website which displays a different phone number to visitors to the one in the source code is using this for tracking purposes I assume?

Since the phone number in the source code matches with the local citations I am assuming that there is no harm here in terms of local ranking?

Thanks

[Bigb06]

Exactly. Some websites add forwarding numbers for advanced call reporting in javascript. It's the best way to avoid problems with NAP inconsistency.

[AL123al]

Thanks

[MiriamEllis]

Recommended reading on this topic: http://blumenthals.com/blog/2014/11/25/guide-to-using-call-tracking-for-local-search/