Meta Descriptions - Google ignores what we have

[BeckyKey]

Hi

I still write meta descriptions to help with CTR. I am currently looking at a page where the CTR needs improving.

I check the meta on Google SERPs & it isn't pulling through the meta description we have - but other info on the page.

This isn't ideal - why does this happen? Will Google just make the decision and are descriptions not worth writing?

[GastonRiera]

Hi Becky,

Of course it's worth writing a good meta description. Google takes what thinks it's important in the search of any term.

In my case I've a web appearing with different description when it's searched by different query.

My advise: create a meta description that is the most accurate possible with the page and the query your targeting.

Hope it helps.

GR.

[BeckyKey]

Amazing thanks