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    4. Does data highlighter changes override the hard coded schema markup?

    Does data highlighter changes override the hard coded schema markup?

    Intermediate & Advanced SEO
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    • SEOEnthusiast
      SEOEnthusiast last edited by

      I hope one liner question explains what I'm looking for.

      1 Reply Last reply Reply Quote 0
      • BasKierkels
        BasKierkels last edited by

        Not for me but curious to hear what you are looking for exactly.

        Bas

        1 Reply Last reply Reply Quote 0
        • Andy.Drinkwater
          Andy.Drinkwater last edited by

          Hi,

          No, data highlighter doesn't overwrite schema, but I can say that in every instance I have seen it tried, it has never worked. I always end up creating correct schema for a page.

          Personally, I would be interested to know if anyone has ever got Google's Data Highlighter to actually work.

          -Andy

          1 Reply Last reply Reply Quote 0
          • RuthBurrReedy
            RuthBurrReedy last edited by

            It's possible that Google might give Data Highlighter information more credence when generating a rich snippet, but the success rate for that is far from 100%, as Andy and Bas have mentioned. It's just as likely that Google will be confused about which data is correct, and either not generate a rich snippet at all or generate one based on the schema markup. I haven't had much success adding markup via the data highlighter or via Google Tag Manager; hard-coding it always seems to work better. If your schema markup is incorrect, I would not recommend using Data Highlighter to try to fix it without changing the code - your best bet is just to change it, especially since Data Highlighter won't help you out on Bing/Yahoo.

            1 Reply Last reply Reply Quote 0
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