Why does Intelligent Personal Assistant (IPA) gives different results than a Google search for a very similar or identical query?

[CalamityJane77]

My client Dr. Harris ranks #1 in SERPs and Local results for many terms, including "hair transplant surgeon Denver" However, when I did a voice search w Siri ""find me a hair transplant surgeon in Denver" Siri said she could find no results. A similar search for a clinic returned 2 competitors, but not my client. How do I ensure we are served up in voice queries? This surgeon deserves it, he invented most of the technology in use in the world today.

[Mark.]

Hi,
I believe that Siri uses Bing for their search engine rankings. So first of all I would check if the rankings in Bing are more closely to the results in Siri. I find this topic very interesting but I never really looked into it. There are many good articles about SEO for voice search. An article from SEMrush about this: https://www.semrush.com/blog/how-virtual-assistants-like-siri-and-google-now-impact-seo/

[Martijn_Scheijbeler]

Yes, Siri is not using Google at the moment for gathering it's data. They have a deal with Bing which explains more. Still it can be that you're ranking differently for Bing and Google and in our datasets we actually see that quite a lot. Wish it was more combined that if you rank nr 1 on Google with a lot of authority you would rank as well on Bing.

[CalamityJane77]

Thank you. I just went into Bing and Hair Sciences Center comes up #1 organic for "hair transplant surgeon Denver" and is listed #4 in Bing's Local results. So although I appreciate your response and that of Mark I am still in the dark as to why this is happening and how to fix it.

[MiriamEllis]

Hey James,

I'm afraid I don't know enough about this, either. It's my understanding that local reviews play a part in Siri results. How is your client doing on Yelp? I find it odd that Siri can find zero results for your query in a large city like Denver.