How should I handle ecommerce pages targeting individual cities?

[Derek_Jacobson]

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[BasKierkels]

Hi Derek,

One of my clients has the exact same situation. What we've done is create separate pages for alle major cities. The basic content is the same in all these pages except for small textual differences.

I feel it is important to actually have an actual page with actual content. So in my opinion definately not just a redirect.

How many cities are we talking about that you want to target? We made a template and took it from there. In certain cities we knew some things came in handy for us so we included that information. That way, the pages stood out more from the competition.

We've done this over 2 years ago and are still receiving vast amounts of traffic every day.

Hope this helps. Otherwise: tell me what you want to know.

Bas

[Derek_Jacobson]

Hi Bas,

Thanks for the response. I am leaning towards keeping the pages since they are receiving traffic. There are around 25-30 different cities we are targeting.

Did you add those pages to the site taxonomy, or did you leave them as standalone pages?

[BasKierkels]

For 25 to 30 pages, i wouldn't doubt: go out and create kick-ass landingpages for your site. Write down the basic content. See what you can do to spice the content up: with images, headers, inserts, maybe a Wikipedia-quote to give the page a bit more autority.

Then, i would look for specific things for each city. Things that you can include so people feel more easily connected to your landing page. Since i don't know your product it hard to come up with an example. I would start by Googling that city, or at images.google.com.

We built pages for all provinces in The Netherlands. At those pages we included links to all the cities we had a landing page from. I think those pages were never used by any actual visitors. But the 'city-pages' were of course in the Google-index and people landed on them from there.

Bas

[BasKierkels]

Hi Derek,

Could you please tell us if i have answered your question? If so, please mark the answer. It's nice to get some credits for the work

Thanks very much.
Bas