Changing Brand And Domain Name - SEO Impacts

[piazza]

This post is deleted!

[Bryggselv.no]

Ok, so a few years ago, I helped a multinational/multidomain corporation with a massive restructuring of their IA and domain portfolio (a total of 21 websites in 15 languages).

You can read all about it here https://moz.com/blog/restructuring-your-website-and-how-to-minimize-traffic-loss

In short, what you wanna do is:

1. Create XML sitemap for old website
2. 301 each individual page from Old Domain to exactly or closest corresponding page on New Domain
3. Ping search engines from the old site with the old XML sitemap, so that they may as quickly as possible discover the move
4. Keep a close eye on Google Webmaster Tools for crawl/error messages and indexation issues
5. Track # of indexed pages on Old and New domain
6. Submit new XML sitemap from New Domain 2 weeks after launch
7. Also consider identifying your most important links via OSE or Majestic, and ask owners to update their links to the new domain.

Hope this helps

[EricaMcGillivray]

At Moz, we did something similar, and you can watch this webinar about site migration from our then SEO Ruth Burr Reedy, who's super smart and lead the efforts around the transition.

[EricaMcGillivray]

Going to close this question as it's a duplicate.