Looking for SEO advice

[Web3Marketing87]

Hi,

I have a website that has been built with SEO in mind from the beginning but it's failing to rank at all. We have checked everything and found nothing we see that would be negatively affected the SEO value.

The link is http://www.fancydoorsedmonton.com/

Any insight on anything you may find would be greatly appreciated!

Thanks!

[EGOL]

Just saying what I would do if this was my site.... and the attitude and panache that I would bring to this job.

If I click through to the "interior doors" page I see almost nothing.  The page looks empty.  I am ready to leave.  Then I see those "+" signs and my mind is triggered... I wonder if those expand (this will not occur with many people).   I click one of them and the content expands.  Now I see that this page has a lot of content - but it's totally hidden.  Lots of people (including myself) believe that Google depreciates this type of "hidden" content and does not give it full value in search).

We had some of this expanding content on a site and it failed to engage visitors and Google didn't respect it.   We got rid of it.  Visitor time-on-site increased.  Long tail rankings increased.  Traffic increased.

If this was my site I would get rid of the expanding content and get ALL OF MY STUFF out there in the open.  Then when a visitor lands on this page he is hit with a flood of interior doors.    I would take no chances that the visitor will figure out that there is a lot of content on this page.  I would slap their face with it.  Make them say... "WOW".   To do that, I would significantly increase the size of the images, I would significantly upgrade their quality, I would probably have two photos per category of door and  I would also expand the text and improve its educational value.    Make the visitor say... "WOW!   THAT's REALLY NICE.   I UNDERSTAND.   I WANT THAT."

Your products are visual elements of a home.   You need to present them well.

You are supposed to be THE FANCY DOOR COMPANY but you are hiding it.  Fancy design is making your site look like you got nuthin'.  Ghostland.    I was almost ready to leave your site when I discovered the .pdfs.   If this was my site, all of that pdf stuff would be on html pages.  And, I would make sure to promote and have bold blue link text links to that pdf content so they can print it, place it on the kitchen table and carry it around.

So, get ALL of your good content on the site with generous amounts of text.    Tell the visitor everything.  Show 'em your stuff.

You are also doing little to educate the visitor.   "Hollow Core doors are made with interwoven corrugated hollow cells supporting the outer face of the door while keeping it lightweight and easy to install."   HUH?    Show me.  I would make a separate page about every type of door.  Show what they are all about.  Help visitors understand.  How they are made. How they are different.  Show why and where they are used.

You are THE FANCY DOOR COMPANY.   Kick up your presentation to match your name.     Show people that you know your stuff.  Kick up the content of this website so that it is 10x better than any of your competitors in the entire province - or All Of Canada.   Right now you are just another door company - especially if they don't find your .pdfs.  Do everything that you can to impress and educate and sell on the web.

If this was my site it would get hundreds of more hours of work to build up new educational pages for every category of door and other products.  I would make this site match the impressiveness of that big building that you are in.

Finally this website is also   r e a l  l  y     s    l     o     w     because it has a lot of fancy code and features.    That stuff would be gone if this was my site.     It would have butt naked code and when you click the navigation the page would bust open.  BAM!

You might be offended because I have kicked you in the butt and told you that this site needs hundreds of hours worth of new content.  I have told you what I would do if I owned this website, the attitude that I would bring to it and the content competitiveness that would come with that.

I have not dissed the design.  I actually like it.  The only change is to put the content  all-out-there all-of-the-time. I might get a fight when I told the designer we are going to the wide-open and all-out presentation.  But, that is what we would be moving to without compromise.  I would be betting the entire value of the current site and hundreds of more hours (maybe more) on the an all-out-there presentation and lots of new educational pages.

About your rankings.... I see you in the SERPs for your products when I use the word "Edmonton".  You are there, but deep.  Sometimes you are in the local results and on the map.  If you get more content and a presentation that wows the visitor, I feel strongly that you will earn more visitor engagement and that you will earn a place in a lot more long tail searches.

Finally... I would add a little more language that invites the visitor to your store and tells him/her about the expertise and treatment that they will receive when they arrive.

And.... Your pdfs have FD+M on every page.   I would change that to FancyDoorsEdmonton.com on every page.  I didn't see your URL a single time in the pdf (I didn't search with a magnifier).  You want people to be able to type in your URL.  It should be ubiquitous on your marketing materials.   I would also embed a few links in the pdf that go to pages on your website.  Then if people link to  the .pdf those links will flow power into your website.

[MiriamEllis]

Hi Anton!

EGOL is truly a content expert, and I second his suggestion that more content would be the top priority here. You mention ranking failures. What terms, specifically, are you failing to rank for? And are you looking at local or organic rankings? Do you feel you've built strong enough content for those terms? Have you gone through something like our Local SEO Checklist to try to identify problems, like citation inconsistency, reviews, technical issues, etc? https://moz.com/blog/local-seo-checklist

The truth is, there are a couple of hundred factors that are believed to impact local rank. Auditing your own presence and comparing that to an audit of your competitors generally yields many clues as to why you are being outranked. Hope the Checklist will be a good jumping off point!