Am I hit by an update????? Please help

[Ag96adc]

Hello. Is possible to have just a page or two penalized?? From 24th april ( around that date i heard was an update) two of my pages ( out of 37) do not rank for their main keywords but are indexed. Also, lately a lot of my pages drop out of top 100 and get back on their position. Any help? Am I in trouble? Anyone has the same problem?

[irrfans4]

I've same problem, ranking down, sometimes on 5th page and then back to first page.

[Dr-Pete]

I'm not aware of an algorithm update around April 24, but that's just one piece of the puzzle. It is possible for individual pages to be penalized. It's also possible for individual pages just to be heavily filtered. A penalty might occur to an individual page if you were targeting bad links (paid, anchor text abuse, etc.) at just that one page. A filter might hit you if the page was seen as highly duplicate or thin content. I believe the "Top Heavy" ad penalty is also page-specific, but I'm not 100% sure.

The pages dropping in and out of rankings is a bit trickier. It could indicate that you're on the border of having a problem, or it could just be that the pages are just starting to get strong enough to rank.

Unfortunately, both are tough to pin down without specifics. I'd start with the two pages that don't rank at all. Not ranking for their main keywords could simply mean they've been devalued in some ways and not outright penalized. Are they ranking for long tail terms, including exact-match title terms? If you can't get them to rank for any terms at all, that starts to look more like a penalty or possibly a severe technical problem. The fact that they're being indexed, though, generally rules out some of the technical problems.

I assume you're not seeing any messages in Google Search Console.

[Ag96adc]

Thank you!

The two pages do not rank for their exact-match keywords but I get a little traffic from some other keywords but very low amount. I do not see anything in the Google Search Console.

[Dr-Pete]

If you want to DM me a couple of sample keywords and the domain, I could take a quick look. Unfortunately, these things are very hard to diagnose in generalities.