The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. On-Page / Site Optimization
    4. Ecommerce product rankings tank when procuct out of stock

    Ecommerce product rankings tank when procuct out of stock

    On-Page / Site Optimization
    2 2 326
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • HDPHNS
      HDPHNS last edited by

      When checking our weekly ranking update this morning I noticed that several products where down 2-3 pages (or even dropped from the first 50) from last week. Looking through these products, they share one common trait: these pages are for products that are no longer available or are temporarily out of stock (and have been for the last few weeks).

      I understand Google is looking at bounce rates, but do they also looks at our website (or Schema markup) to see if the product is in stock or not? We also use Google Shopping to they should have a pretty good understanding of our stock levels and the general availability of our products.

      If it's just a question of bounce rates, we could switch to pre-orders for our products (we don't take any order for out-of-stock products at the moment) or we could offer the more expensive versions with a discount.

      If Google is looking at inventory status, we could disable this to keep ranking high and increase our search presence. Any drawbacks on this?

      Just getting back in the SEO-game after a focus on the business processes so I could use some help here. We seen great improvements where we've stepped up and created great product descriptions, but it is really disheartening seeing products get dropped so easily.

      1 Reply Last reply Reply Quote 0
      • GlobeRunner
        GlobeRunner last edited by

        HDPHNS, it's quite possible that Google is doing that on purpose--that they see the product is out of stock so they don't rank it as high. Google wants to provide a good user experience, and it would be frustrating if someone went to Google, did a search, went to your site, and found that the product is out of stock.

        1 Reply Last reply Reply Quote 2
        • 1 / 1
        • First post
          Last post
        • Will I cannibalize a ranked product by introducing a new product in the series with the same keywords?
          Andy.Drinkwater
          Andy.Drinkwater
          0
          2
          75

        • SEO before products on ecommerce site
          art_litho
          art_litho
          0
          7
          150

        • Ecommerce Product Reviews - Show All, Most Recent, Sampling?
          customerparadigm.com
          customerparadigm.com
          0
          3
          122

        • Content Writing for Ecommerce Products
          Felip3
          Felip3
          0
          3
          204

        • Competitor scraped ecommerce product overview
          Everett
          Everett
          1
          6
          444

        • What is the most effective eCommerce product / category structure?
          JesseCWalker
          JesseCWalker
          0
          4
          2.7k

        • Is ranking hurt by slow moving product
          icecarats
          icecarats
          0
          5
          370

        • Home Page is Not Ranking Anymore on this ecommerce site
          dashesndots
          dashesndots
          0
          3
          757

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy