How does one write different pages of their website that are very similar in nature with using too much duplicate content?

[JayTurner]

We are a service provider and we have different links on our website to each of our services. The problem is the content that we would have for each is very similar. How can I ensure that it is not deemed duplicate content and ranked poorly because of it.

Thanks

[OlegKorneitchouk]

Do they deserve their own pages or can they be combined into one? If they are so similar that you can't explain them in different terms, you are probably better off combining them into one page.

[valadas]

I would probably put those similar contents all on the same page but in some tabs or accordion expending sections if your skills or content management system permits it.