In Google SERPs some companies / government agencies have a Google-generated card for their organization and it references their Wikipedia page. It does not show for all companies /orgs that have a Wikipedia page. What is the criteria to have it shown?

[Shirley.Fenlason]

Does Google have specific criteria to show a large card in the top right of SERPs that links to a national organization's Wikipedia-referenced info? These do not appear to be the Google Business Card created by individual organizations.

Example having the card and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=u.s. department of labor

Example no card shown and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=Occupational+Information+network

[GlobeRunner]

This "card" that you're referring to is actually the Knowledge Graph data that's being displayed. While Wikipedia data is actually a part of the Knowledge Graph, just having a Wikipedia page doesn't mean that it will get a knowledge graph entry shown on the right hand side of the search results.

We have been able to get certain companies and entities their own Knowledge Graph entry previously by adding an entry into Freebase, that option is no longer available. The knowledge graph is, in fact, something that's closely guarded by Google, as there is no place where they list all of the websites that make up the KG, and I believe it changes or is updated regularly.

Based on your example, it is clear Google knows about OIN, but most likely it isn't showing a KG entry because of what it is--an online version of the database published by the U.S. Department of Labor. So, OIN isn't an entity according to Google.

[Shirley.Fenlason]

Thanks, Eric!