Would you pursue this link?

[RickyShockley]

A client of mine is a local window tinting business in Coral Springs, FL. I came across this business directory (http://coralspringstalk.com/business-directory) and am on the fence as to whether or not to pursue it for my client from an SEO perspective. It is a paid directory, but only $50/yr. Any thoughts would be much appreciated!

[FedeEinhorn]

Any kind of paid directory resulting in a paid link isn't helpful from an SEO perspective. Now, if the link has an unfollow tag, that could help from a user's perspective.

I would go for it only if it really helps getting customers from the directory.

[Andy-Halliday]

Agree if the link is a nofollow then consider it, if its followed I would be to nervous about it.

If its nofollow find out how much traffic does the site generate, where does the site rank for the key terms.

If the site ranks number 1 (or top three) for 'window tinting' or what ever your targeted keywords are then go for it, however if you rank above them - whats the point potential customers would of all ready either seen your site and discounted it or been to your site and don't like you.

However that being said, if they rank below you but spend a lot on paid advertising, have a large email database and drive traffic that way it could be worth investing. The site might get a lot of direct traffic.

Forget SEO and put yourself in a potential customers head. Which site are you likely to see first the directory or your clients. Whats the customer journey.

Forget Google here - think of potential customers, they in the long run drive sales and Google second. I've never known Google by tinted windows before.

[MiriamEllis]

Hey Ricky!

I would say this boils down to how well that directory ranks for your client's core search terms. $50 is quite a bit to ask for a listing, you know, but if there is some reason being ranked on this directory in this town would help your client earn rankings they can't get on their own, it might be worth it. So, do some searches to discover how authoritative the directory is.