Confusion on keyword cannibalization ?

[sandeep.clickdesk]

Hi

I know that targeting more than one keyword per page in a website leads to keyword cannibalization.

But for example, if I am into a "CRM" business, I write blogs on CRM every day with various topics like:

1. How can a CRM help your small business?

2. Steps to follow in buying a CRM.

3. How to does CRM help in your customer relationship.

It means that I am concentrating the keyword "CRM" in multiple blogs.

What should I do in this case?

Thanks in advance.

[LoganRay]

Hi,

Your statement "I know that targeting more than one keyword per page in a website leads to keyword cannibalization" is close, but not quite true. Keyword cannibalization happen you talk about the same topic or keyword set across multiple pages, search engines aren't sure which to rank higher, so they usually opt for none of them.

Content should be centered around topics these days, not keywords. Based on the sample blog topics you shared, it seems like you're doing that quite well. You're still talking about CRMs but in different ways, so I think your strategy is good.

[sandeep.clickdesk]

Hi Logan,

Thanks a lot for your response. I just have a small doubt regarding this.

If I am using a yoast plugin for my wordpress blog, which 3 different keywords should I use as the "focused keyword" for all the above mentioned topics?

Thanks

[LoganRay]

Those blogs posts are going to be your long-tail keywords, so the more specific you get with the keywords that you target, the better. Put yourself in the mindset of someone who would benefit from that content, then try to think about what you would search for to get to that content. For example, for your post "Steps to follow in buying a CRM", some qualified queries might be "things to consider when choosing a CRM", "how to choose a CRM", "what do I need to know before buying a CRM".

[sandeep.clickdesk]

Thanks a lot Logan....I am absolutely clear with my doubt.

Thanks again.

[LoganRay]

You're welcome, have an awesome day!