Are non-breaking spaces ( ) in keyword phrases bad for ranking

[Dynata_panel_marketing]

Hello all,

I came across a tip for avoiding text orphans in responsive design by putting a non-breaking space between the last two words. While this works nicely, I was wondering if I did this inside of a keyword phrase, would it still rank equally as well? Or will it be viewed as separate phrases or terms?

Thanks,

Roman

[DmitriiK]

Hi there.

I think Google is smart enough to correlate those. I have used special characters in pretty much all of my campaigns and didn't see any bad influence, since keywords are ranking in top 3 etc.

Hope this helps.

[GlobeRunner]

Dmitrii is correct, it really should have no effect on rankings. It might have an effect if you were to do it in the anchor text of links to the site, but generally speaking Google knows what the   is.

[EGOL]

If you have any doubts about this.  Decide if you want to put the value of your content out there exposed to the changing whims of the search engines.

The upside is what?  An artsy appearance?

The downside could be lower rankings, lower traffic, lower sales.

Worth it?   Not for me.