Please tell me why we can't outrank a competitor with such poor metrics

[JohnF8]

Hi ! New here

I'm trying to help a customer rank in the 1st page on a low-mid competition term in a specific city.  I did a comparison of both URL in MOZ "Compare link Metrics" & we beat them on 85% of the metrics.  They are on the 1st page, often top-3, the closest position we can get is about 13-15.

The only higher metric they have is Domain MozRank & MozTrust + equity passing link (??)

We are running WordPress with Genesis, they are running a custom site.  See attached printscreen of the report.

Help !

b60HidT

[PatrickDelehanty]

Hi there John

Without seeing your website or the competitor website, it's hard for the community to help. If you could send the links to the both websites this would give us the opportunity to use our tools to give more insights and ideas as to why you have this situation.

Let me know if you have any other questions or comments!
Patrick

[JohnF8]

Here are the urls -> (see new printscreen)

The keyword we want to rank for : entrepreneur système intérieur    (in montreal)

There will be a redesign soon, but for now we want to drive organic traffic, I can't figure out why with such good metrics we are being outranked.  We just started working on the website so there are still things to work on obviously...  and the previous "seo specialist" added a couple bold sentence here & there, created a couple page with 12 words urls (with about 50-100 words inside each page, duplicated content from other page) & was hoping the site would rank top 3 (believe it or not).

Any advice appreciated !

b60HidT

[MiriamEllis]

Hi John,

What you'll need to do here is a fully audit of the business in question and of its competitors. There are several hundred factors that can contribute to why a business ranks where it is ranking. Here are some resources that may really help:

https://moz.com/blog/local-seo-checklist

http://searchengineland.com/rank-high-organically-not-locally-case-study-240692

Hope these help!