AMP pages for a responsive Ecommerce website?

[JAR897]

Howdy guys,

I'm wondering if AMP is worthwhile intergrating into a responsive e-commerce site? I'm under the impression that the benefits of AMP would be focused around speed, however it may come at the cost of conversion rate if it was to be delivered for product pages, etc.

I'm presuming that even if AMP was on every page across a responsive ecommerce site, Google would only display AMP pages in the carousel for news articles, such as on the integrated blog?

Any advice would be awesome! Thanks guys

[Martijn_Scheijbeler]

Hi,

Don't think that at the moment e-commerce is the focus of the AMP project. At the moment I think they're mostly working with publishers (like us) in making sure that articles that people read will go faster as publishers are usually the slowest sites on the Internet because of all the ad-setups. Maybe they're moving more towards other sites later on.

[donsilvernail]

I Run a WordPress site (not Ecommerce) There is a plugin built by Automatic that converts all posts on the site into AMP pages. The fact that it is posts only leads me to believe it is specifically for publishers at the moment. The AMP version is a very stripped down version of the original post. http://silvernailwebdesign.com/wordpress-plugins-how-many-is-too-many/amp/

Notice the /amp at the end. Google will serve the AMP page as opposed to the original depending on device. It does load super fast but it is only a text based page. It looks good though.

[GlobeRunner]

Currently, Google is really only sending traffic to news websites that use Google AMP. So, at this time, blogs and ecommerce sites don't need to set up Google AMP pages. Blogs should still do it, as I suspect that Google may enable it for blogs in the future.

As long as the ecommerce site is mobile friendly then I wouldn't worry about AMP right now.

[jessential]

From my reads and attending Google hangouts with their AMP engineers, I take it that Google intended for AMP pages to be used for eCommerce from the inception of the project.

You may find it helpful to read Using AMP to Reach Mobile Buyers and

Getting Started with AMP for E-commerce.