Recent drop in SERP from #1 to #2\.

[FX4nWOO]

Our #1 priority keyword, which we've ranked #1 for years, suddenly we're #2. And, the page listed above us doesn't seem to be even compete. Moz On-Page has us at an A and them at a C.  When I review the html, I don't even seem any exactly keyword match or matching text on the page.  I checked are ranking last week and didn't notice any change - so I've narrowed it down to something changing in the last 4-5 days.

Also of note, when I test,  We're #1 on mobile, #2 on desktop.

Sorry to not list the url's. omitted intentionally.

Any thoughts would be much appreciated.

[GastonRiera]

Hi Wagner,

How long have you been #2? 
have you made any major update? or any update at all?

[FX4nWOO]

Hi Gaston-

No major changes.

I did some research last night, in a another nearby local area, and we came up #1 on desktop for google, bing and yahoo. Strange that this seems to be only happening at the physical location.

Any thoughts?

[GastonRiera]

Hi Wagner,

I'd wait a few days and check the SERPs. I believe that its just a coincidence and something temporal.
Stay alert.

Its difficult to say anything without the URL or when you say that nothing has been done.
Sorry.

[FX4nWOO]

Thanks Gaston! Just weird, as its a local site, and very stable, and to see this happen is difficult at best.

[Carson-Ward]

It's hard to say without the URL or the keyword. What I can say is that Google's always testing new ranking orders and seeing which one users like more. We believe they measure that "like" by how many people choose a different result or try a new search vs. the other results. If you legitimately think your result is best, it might bounce back after a test period.

Long story short, make sure you're looking at the usefulness of your page and how well it solved the implicit question in the keyword. Definitely look at things like linking root domains, keywords in the title, and page keywords - but that's not all there is to it anymore.

[FX4nWOO]

Well it finally happened...yesterday, we're back at #1. And a quick check today confirms.  Now, lets just hope it stay this way. Looks like there was quite a bit of testing and volatility last week... lets hope things have evened out.

[Carson-Ward]

Thanks for the update, and good luck!