Recommended Length for a Companies "Services" Page Content

[Zachary_Russell]

I am in the process of revamping my company's website. I do WordPress Development, Design, and SEO consulting, and i'm running into a sort of writer's block when wring my services pages. For example, my page on WordPress Security has 388 words of "body" content, and I feel from a content perspective, it serves it's purpose, but from an SEO perspective it is considered a little light.

I really don't know what the SOP is here, because, I've literally seen competitors sites have a page on "WordPress Security" rank on the first page of Google with absolutely no content, an empty page.

I see a lot of the Moz posts are huge, thosands of words, and I know they perform very well (and they also have ton's of links / PR...etc) and I just want to do the right thing. I know sites like http://www.seerinteractive.com/our-services/search-engine-optimization have relatively short info pages as well.

Thanks in advance for your feedback.

Zachary Russell

President, ProTech Internet Group

[WilliamCarr]

I wouldn't set a fixed rule for number of words.

Here's a short list of what I do when writing content for a service:

• Determine the target audience
• Describe the service being provided
• Create personals
• Disqualify likely objections
• Provide your unique value proposition
• Add image(s), or data (charts)  - if applicable
• Display testimonial(s) from the service
• Find the pages ranking for this service, see what they do well and find a way to do it better