Enabling Rich Snippets for Reviews and Ratings

[Ryan_V]

Hi everybody,

Going to install schema AggregateRating code so our website will appear with 5 stars snippet in SERP.

Researching other websites and see two main approaches:

1. Site displays all its reviews on the page where the snippet is
   http://www.meatheadmovers.com/movers/los-angeles.aspx

2. Site displays only a few reviews on the targeted page, and the rest can be found on the other page, where they marked up with schema as well.
   http://www.danielsmoving.com/areas-served/moving-from-arizona-to-los-angeles/
   http://www.alexmoving.net/areas-served/los-angeles-movers/

Google shows rich snippet for both in SERP
http://prntscr.com/ak1vcs
http://prntscr.com/ak1vup

Though it says here:
"Make sure the reviews and ratings you mark up are readily available to users from the marked-up page. It should be immediately obvious to users that the page has review or ratings content."

Our site has over 300 reviews and I don't want all of them to be in targeted page (home page), of course I prefer to go with option #2 if it's within Google guidelines. is it?

What do you guys think?

[RobertFisher]

Ryan

It appears you are wanting to choose where the reviews show in spite of where the reviewer left them and I fully understand why you would want to do this. I urge you not to do that. The reason is that the review was left where it was for a lot of reasons and moving it could truly mean that you changed the intent of the reviewer.

Place your markup on the page with the reviews then make the home page available to also leave reviews. Sooner or later you will get reviews there if that is what you want. 
This is not unlike an ecommerce site with multiple products, you can leave reviews on any of the products, but you don't want your review moved if you do.

I get that the page you are using will have the review content, I just do not believe it is a good practice to move it.

Robert

[Ryan_V]

Thanks for your reply RobertThere's no option to leave review on our site. And I'm not sure if it supposed to be. All reviews are copied from g+, yelp, etc.. and pasted to our siteGoogle guidelines doesn't say anything about having "leave review" option on the site/page where you intend to install a rich snippet. You just mark what is on the page.https://developers.google.com/structured-data/rich-snippets/reviews#examplesSo not sure that this part of your answer is relevant to my question. Please correct me if I missed it in google guideline, or provide the source why you think it's necessary. Thanks

[EGOL]

Before using these copied reviews it would be a good idea to check the "terms of service" on the websites where they are coming from.  The authors of these reviews might hold copyright and the owners of the websites where they are posted might also claim copyright or an exclusive license to display them.

[Ryan_V]

This post is deleted!

[Ryan_V]

Right. Thanks. We did. You can display yelp reviews on your site, if you have back link.

[EGOL]

Nice work!