Clickable Images Question

[markmiton]

This may seem like a minor issue but it is something that has been bothering me. When I write a blog post and place images within the text, is it better to have the image linking to nothing or link to the image url.

I am guessing that unless I wish the image to rank for a certain keyword then it is not worth it linking to the image url. But would just like clarification if there is a more deep seated reason.

Thanks

Mark

[TimHolmes]

Personally unless you are linking to some other content or maybe offering a larger image to view I would not bother adding a link to the image. To ensure the images is optimised make sure you add a relevant Alt tag that is related to the contents of the image. That's my opinion on it anyway. Others may see it differently.

[Tymen]

Hi Mark,

To have the image there withe the right ALT tag also contributes to the overall value of the page for that specific keyword. As Tim mentions I would not link to the image at all unless you want it to be seen larger. In several mobile versions this image linking goed wrong and it will harm the experience people have on your site. I only use linking when I write blogs about specific products I let the images link directly to the product page.

Good luck!

Tymen

[Shawn_Huber]

Agree with both Tim and Tymen. Another point I would like to call out is making sure the image has a relevant name as well. bird1.jpg isn't as valuable as blue-macaw-bird.jpg

[BlueCorona]

Hi Mark!

When writing blogs for our clients I make the photo link to "none" UNLESS it is a brand logo or something of the like that can link to the brand/manufacturer's website. I find that this could negatively impact the user experience if they click the photo only to realize it brings them to a webpage that only shows the image.

The most important information when adding a photo is the ALT tag. This lets the crawlers know what the image is of.

If I were you, I would ensure all the photos being added have an image ALT tag but do not link to just the image file to ensure positive user experience.

Hope this helps!