Is there a way to keep your brand name in the title tag even if your title is cut off?

[znotes]

Hi,

I've been thinking of placing our brand name in the front of our title tag for brand recognition purposes. While doing research I came across a few sites that seem to have their brand name on every title tag, regardless of whether of not their title tag was too long and getting cut off by Google.

Ex: Personalized Cutting Broads & Humidors...-Etsy

The title tag for the example above was for a store in Etsy that sells personalized cutting broads, which was what i searched for. Normally a title tag that is too long gets cut off by Google and your brand name no longer shows if you've positioned it at the end of your title tag.

Is there a way to get your brand name to show up at the end of every title tag even if your title is long and gets cut off by Google? Obviously, I could just place the brand name at the front of my title tag, but if I wanted something like my example above is that possible?

Thanks You

[4RS_John]

I just learned something great by investigating your question. Let me share it with you, (and maybe answer your question while I'm at it).

I searched Google for "Personalized Cutting Broads & Humidors" to see if I see the same thing as you do, and I do, so I clicked through to https://www.etsy.com/shop/TaylorCraftsEngraved to see what's going on. When viewing the source on that page we can see that the title tag is:

<title>Personalized Cutting Boards & Humidors by TaylorCraftsEngraved</title>

Notice that the word "Etsy" isn't there at all. First, I thought Google was giving Etsy special treatment - after all, they're a huge site. Then I noticed this:

That's an Open Graph tag. Based on that I'm guessing that Google is adding the Site Name Open Graph property to the end of the title that they display. I may have to go add an og:site_name tag to my site today.

[MattAntonino]

Awesome find!  I did a little checking and this would be my guess as well.

[znotes]

Thanks John!

I checked a few Etsy category and item pages and found the og: tag.

Great answer and I'm glad you found this interesting and useful.