'SEO Footers'

[LoganRay]

Thanks for your feedback.

I've done the research to prove that people don't use them, but still unable to convince my opponents of the lack of true SEO value in terms of authority, PR, page discovery, etc.

[Guest]

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[LoganRay]

Of course, no problem! Maybe a comparison of before and after MozBar PA for a couple of the top performing SEO pages? Not sure if that's the best KPI for this test, but it's a rather difficult thing to measure...just throwing out some ideas on how I intend to measure when I'm able to run a similar test.

[DonnaDuncan]

What exactly is the opposition? It would be easier to respond if we knew exactly what their objection is. Seems like you have some data already (heatmap) to support your case.

[LoganRay]

The objection is that those links pass more authority/PR. Therefore the hesitation to remove them is that SEO pages will lose authority. I know this isn't true, but am having a hard time getting others to come to the light side.

[DonnaDuncan]

Understandably. Google has been less than clear on the topic.

I read an article by Marie Haynes Consulting (last updated April 2014) that clearly presents a historical timeline of statements made by our own Cyrus Shepard and John Mueller (Google) on this topic. I suggest you and your team read it a decide what you want to do after that. There is no clear "you should do this" answer because Google hasn't been clear, I don't think any of us have clear evidence what works / doesn't work, just about every scenario is going to be different, and any penalty that gets applied is going to be a manual one, so that translates into inconsistency as well.

Here's the full article - https://www.mariehaynes.com/footer-links-and-penalties/. I think you'll find it helpful.

[LoganRay]

Thanks for that article, not quite the type of links I'm addressing here, but definitely some applicable nuggets of information there.

[DonnaDuncan]

I guess the other thing to consider is if those same links are replicated elsewhere on the page, they will only pass equity once.

[Guest]

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[LoganRay]

Thanks so much for reporting back! Nonetheless, the responses here helped strengthen my case that on-site elements like this should not exists solely for bots, so I'm making headway!