Ranking opportunity if we omit county in citations

[SEM_at_Lees]

I am looking to rank highly in local search for Birkenhead but have not currently filled in the county on Google + so Moz local is not picking the county up.

I am wondering whether I should continue and keep the county off there as there is a potential problem: on our website we are listed as being based in the Wirral and we are also based in a county called Merseyside so have two different possible citations.

We are ranking well for the term Wirral and do not want to effect this. I am thinking of building citations without Wirral or Merseyside and was wondering if anyone can advise?

The address that I have in the citation would be - business name, building number, Birkenhead then Wirral or Merseyside and post code.

I am currently using business name, building number, Birkenhead and post code and we want to rank highly for Birkenhead.

Could anyone advise me here?

The Wirral is a peninsular as can be seen on Wilipedia - https://en.wikipedia.org/wiki/Metropolitan_Borough_of_Wirral

[MiriamEllis]

Hi Stephen,

My apologies, but I am simply not very familiar with geographic designations in your country. In the US, Local SEO geared toward local pack rankings is totally hinged on cities, never counties. If counties are an important search term for your business, you can make an organic effort in that regard with content you build on your website to reflect these terms, but the core of your Local SEO will be city-based, not county-based, and will apply to the city/cities in which you are physically located.

I hope you'll receive further feedback from the community.

[SEM_at_Lees]

Great answer thank you.

Can anyone advise me on this?