Can i use hard innerlinks on my blog to my landingspages ?

[Bossie72]

Hello,

Ihave a website and also on the same domain a blog with a lot of posts.

Is it possible in each blogpost put 2 innerlinks

1. innerlink to other blogpost with keyword or combination

2. hard link like "Design Sauna" and link to the landingspage of the webshop ?

Is this the right way ? thanks

Regards,

Marcel

[ChrisAshton]

Hi Marcel,

Internal linking between your blog posts is something you should definitely be doing, as long as they're relevant to each other. If one blog post is helpful to a user, linking to a related one may give them that bit of extra info they needed.

On the other hand, linking from your blogs to landing pages is something I'd avoid. Blogs are meant to be informative and/or starting a conversation. Linking to your products or services will often make the whole post feel like it was just written to promote what you do.

There are some exceptions to this but they are rare.

Also, don't get too tied up in using keywords as your anchor text. Just use whatever anchor makes sense and if it happens to have the keywords in there then that's great too.

[MattRoney]

Completely agree. I'd recommend writing blog posts that will be useful to your visitors, and _if _a link to a product or service page is justified organically, then go ahead. But I really wouldn't recommend shoehorning a link to a landing page into every blog post.