Key word with city or town or local search for a nation wide website

[Rahim119]

Hi We need some expert advise here, we are dealing with batteries, tyres, online at nation level in india, and we have dealer registered with us at local places... and also we dont show the dealer details on the product page, once the order is recieved will be pass on the deal locally...

we want rank well in the local key words search as many of times

user search for "buy car battery in bangalore"   here is bangalore is one location..

We want to develop one url like this www.abc.com/car-battery/bangalore/productname.html and also i will add breadcrumb like this car-battery>Bangalore > Productname

which will be canonical to  www.abc.com/productname.html  (where product details are there).

Pls suggest is this way i should go.. or??

[MiriamEllis]

Hi Abdul!

I believe what I'm understanding is that you sell your products through shops that you don't own. In other words, a car parts store, which you don't own, carries your batteries, tires, etc. Is that right?

If so, then your business model is not truly local. You would be operating a local business if you owned these local shops, but not if they simply sell your products.

If I've understood the above correctly, then why is it important for you to rank locally? Wouldn't it be more important for you to work on developing business-to-business relationships with the shop owners so that they can buy your products and they can put in the work of ranking locally?

My apologies if I'm not quite understanding your business model. Please, feel free to provide further details to clarify the business model. Thanks!

[Rahim119]

it is similar marketplace, and we have some places local tieups for each locations, usually car battery or service, they will prefer local guy or local support/service rather a national website.

and also, we show in the product details, the product is available in bangalore, 2-4 hours delivery,etc

but we dont show the local tieup details...

[MiriamEllis]

Hi Abdul,
I'm so sorry, can you define what you mean by local tieups, please? Thanks!

[GlobeRunner]

One way to deal with this is to have the main site not mention any particular locations. Then, in one section of the website you could create a directory or listings of dealers who offer your products. Each dealer who sells your products could get their own page, and be listed in the category or city page as well.