One page ranking for all key words, when other targeted pages not ranking

[JDadd]

Hi everyone

I am fairly new to SEO but have a basic understanding. I have a page that has a lot of content on it (including brand names and product types and relevant info) ranking for a quite a few key words. This is cool, except that I have pages dedicated to each specific key word that are not ranking. The more specific page still has a lot of relevant text on it too.

eg. TYRES page - Ranks first for "Tyres". Ranks okay for many tyre key words, including "truck tyres"
TRUCK TYRES page - not ranking for "truck tyres"

Further on, I then have pages not ranking all that well for more specific key words when they should.

eg

HONDA TRUCK TYRES - Then has a page full of product listings - no actual text. Not Ranking for "honda truck tyres".

ABC HONDA TRUCK TYRE - not ranking for "abc honda truck tyre" key word
These pages don't have a lot of content on them, as essentially every single tyre is the same except for the name. But they do have text.

So sometimes, these terms don't rank at all. And sometimes, the first TYRES page ranks for it.

I have done the basic on page seo for all these pages (hopefully properly) including meta desc, meta titles, H1, H2, using key words in text, alt texting images where possible etc. According to MOZ they are optimised in the 90%. Link building is difficult as they are product listings, so other sites don't really link to these pages.

Has anyone got ideas on why the top TYRES page might be so successful and out ranking more specific pages? Any ideas on how I can get the other pages ranking higher as they are more relevant to the search term?

We are looking in to a website redesign/overhaul so any advice on how I can prevent this from happening on essentially a new site would be great too.

Thanks!

[BlueprintMarketing]

It sounds like a case of all the URLs pointing to your homepage. Do you have data on your back links? Use Moz  Open site explorer and make sure that you have some URLs pointing to these pages. Otherwise with the new site for a week site you will not rank well for any page regardless. There are so many factors take a look at the learning section here on Moz the beginners guide to SEO is a great read for anybody even a seasoned professional.

It sounds like you need page authority.

Hope this helps,

Tom

[ClaytonJ]

Ellie

Very difficult without the url.  The site structure is very important.  Assuming it is a new site, so no pages have been penalized, i will make an educated guess and go with page authority. The site structure and paradigm you set up is integral to success. There is a great article by Bruce Clay and though aged it is still current today so in any redesign i Would have an eye to bruce's suggestions.  http://www.bruceclay.com/seo/silo.htm

I would try and identify the key issues before a re-build, rather than hope the rebuild will just fix the problem. See  https://moz.com/blog/technical-site-audit-for-2015 for more info.

Hope that assists.

[MattAntonino]

Pretty impossible to answer without seeing the site but things that I could think about:

Links, as discussed below, mainly pointing to the homepage. The "link juice" (I hate that term but it fits) flows down through the homepage to the main categories (such as Tyres) which then filters (again) down to "Honda Tyres" - but the Tyres page (or homepage) could also have a TON of outbound links, internal links to filter to, etc.

You could also have duplicate/non-existent content on the internal pages and Google may just not value them as much. Your URL structure could affect this. The backlink anchor text pointing to one or two of your category pages could affect this.

Again, without a URL we're just shooting mosquitos with a shotgun.

[JDadd]

Thank you so much for your help. I have started reading some of the articles posted above and I think that you are all spot on.

This particular link is http://www.fortusgroup.com.au/browse-products/rubber-tracks.html which tends to rate well for every other "rubber Track" search term.

[BlueprintMarketing]

I will use deepcrawl on your site make sure your link  structure is not holding back  Will post soon

[JDadd]

Thanks Thomas!