Magento filtered page or multiple pages?

[Noriel]

This post is deleted!

[elsenorglobo]

I magento use. sell toys. In my opinion is not a good decision to move from multiple pages to a single page per category. From personal knowledge I can give you two reasons.

1. The user experience will get worse when you enter a category that so many products rather than have it ordered in different subcategories, especially if the site is enabled for mobile.
   2. Do not position themselves just as well that the url is longer and moving the primary domain keywords.

[ChrisAshton]

Provided each of the subcategory pages are genuinely helpful to users, they're going to be better off sticking with them rather than just relying on filters.

It gives the chance to answer subcategory-specific questions and provide more helpful info about each one, not to mention more targeted info to rank for each of these independently. It's very hard to rank for a particular type of product when you've also go another 20 different types on the same page.

The key here is finding ways to be genuinely helpful with these pages. If you can't find any way to do this then yes, merging them into a single page is your best option since it simplifies the site.

[evolvingSEO]

Hi There

This depends on a few things I think:

• How many products on average are there in each sub-category? Maybe there's only a few, in which case this makes these subcategory pages less useful, and the products themselves better to rank.
• Is there a lot of search volume around the subcategories? They may be ranking, but is there enough traffic to warrant keeping them?
• Will the amount of products in each subcategory grow in the future? In other words, if there's only a few now, but it will be increasing, you'd probably want to leave them so there's room to expand.

Chris has a good point too - if the sub-category pages are useful for searches to land on after a search query, this is good reason to keep them too. But it of course does depend a bit on the variables mentioned above.

[Noriel]

Hi Dan,

Let me ask you some of the questions:

On average, there are 30-40 products per subcategory (some of them have 80-90 products while some of them have less than 10).

The search volume for the sub-categories range from few hundreds searches to ten thousand searches per month

I'm not 100% sure if the amount of products will increase but for the discussion's sake lets say the number of products will not increase nor decrease.

[evolvingSEO]

Great. It really sounds like they should keep the sub-categories