Startpage and shop page shows the same thing, shall i set canonical url?

[knubbz]

Our startpage http://siga-sverige.se/ and http://siga-sverige.se/butik/ shows the same woocommerce loop of all our products. Shall i set canonical url for http://siga-sverige.se/butik/ to http://siga-sverige.se/?

Thanks!

/ Jonas

[Mobilio]

Well - this is easy win. But you need to ask yourself - should you put products in homepage?

In Woo you can easy duplicate /shop page with / (homepage). And when i go in some site i want to know about their company, best (best-of-best) products, etc. This is huge niche for A/B tests. For example - you can put some promo on some products and drive traffic to them. Or company innovation, or company news, etc.

Imagine Amazon (just example) if you visit them did you get ALL of their billion products on their homepage? Or if you visit newspaper did you get ALL their news on their homepage?

Only change between /shop and / is one image in homepage in ATF.

So - yes, you can canonical them, but then you will miss much better opportunity in CTR or CRO.