Community Discussion - Are annotations an overlooked avenue for driving traffic from YouTube?

[MattRoney]

Happy Friday, Q&A friends!

This week's discussion question comes from Amir Jaffari's YouMoz post from Thursday, January 28. Amir explains how he was able to use annotations to massively increase his YouTube videos' views without using ads, and raise his annotation CTR 22,400%.

Have you tested annotations to see if they dramatically improve conversion rates? What were the results? What other strategies have you tried?

[Mobilio]

Yes! I have tested them in this one:
https://www.youtube.com/watch?v=5ip03xNfpwg

CTR was 6.36% and closes are 9.09%. I know that they're not "best-of-best" annotations, but definitely helps. But video is strange because have long intro and one of note is for jump inside of video where action begins. I'm trying to implement also "cards" in YouTube videos to see their performance too.