Why we see a drop in our PA and DA?

[Digikala]

We have seen a drop in our PA and DA today

it Drops from 59 to 49 and 52 to 44

what do you think about it?

[DirkC]

There was an update of the Moz index yesterday - so it's not really abnormal that there are some fluctuations. If you want to read more about that - check this post from Rand https://moz.com/community/q/da-pa-fluctuations-how-to-interpret-apply-understand-these-ml-based-scores which explains quite well what's happening.

Dirk

[Digikala]

Is there any special part in moz panel that I can see where we did wrong actions?

[DirkC]

Hamid - the fluctuation is not necessarily coming from something you did wrong. The main takeaway from Rand's article is to consider the PA/DA as a relative measure - to see how you score compared to your competitors (see quote below). It tries to predict how well your site is doing in the search results - but (as all tools on the market) it will never be perfect.

"My strongest suggestion if you ever have the concern/question "Why did my PA/DA drop?!" is to always compare against a set of competing sites/pages. If most of your competitors fell as well, it's more likely related to relative scaling or crawl biasing issues, not to anything you've done. Remember that DA/PA are relative metrics, not absolute! That means you can be improving links and rankings and STILL see a falling DA score, but, due to how DA is scaled, the score in aggregate may be better predictive of Google's rankings."

[Digikala]

Thanks a lot for your attention

Best Regards