Adult Toys Sites

[the-gate-films]

Does anyone know of any changes SEOwise when running an adult toy site versus a normal eCommerce site?

Is there any tips or suggestions that are worth knowing to achieve rankings faster?

Thanks,

[EricaMcGillivray]

The first thing to do is familiarize yourself with Google's rules and restrictions around adults sites. The second thing to consider is that Amazon is the biggest seller of sex toys. But before you have a panic attack at trying to take on the giant in e-commerce, I'd do a bunch of competitor research and see what they are doing. Adult sites that distinguish themselves do it in ways just like non-adult sites, and largely by being different. PornHub wrote this article on our site about what they did, which was essentially something their competitors weren't doing. Additionally, if you have a retail location, make sure your local game is on.

[the-gate-films]

Thanks Erica,

The rules you sent are only around running PPC or outward facing ads. Is there any major differences from a organic search point of view that I should know about?

I loved the post about what PornHub did.

[EricaMcGillivray]

There is nothing majorly different. The biggest thing is that the adult industry is plagued with spammy techniques so it can be tough to achieve rankings and disheartening when you're doing things legitimately and you see spammers getting rankings and Google doesn't smack them down soon enough. You have to get creative, which is why PornHub is such a great example in the industry.

Best luck!