Pages for similar keywords?

[Marketing_Today]

I have a site that wants to target the keywords listed below. They are a small company with just a few ski chalets in Val d'Isere, a ski resort in France. They don't have ski chalets in any other ski resort.

Val d'Isere chalets
luxury ski chalets
luxury ski chalets Val d'Isere
catered chalet Val d'Isere
catered chalet val d isere
catered ski chalet val d'isere
catered ski chalets
chalets in Val d'isere
chalets in val d isere
luxury catered ski chalets
luxury ski chalets

Their domain name includes "valdisere" but I can't get this site onto Page 1, it keeps lingering on Page 2 and 3.

I wondered how you would approach this site with pages? Would you reply on the homepage to rank for all these terms or create seperate pages for the terms, and if so how would you group the terms per page?

[LoganRay]

Hi,

Those keywords are all essentially the same thing, maybe with the exception of 'catered' and 'luxury', but even then, you'd have a hard time writing unique enough content for those 2 variation sets. If you tried to write content for each of those keywords individually, you'd end up with almost identical content, worded slightly different. If the only thing this client does is ski chalets, you'd probably be better served to use the home page as your target URL for these terms.

As for additional content, I'd recommend a blog or FAQ section that provides additional information about the area, attractions, things to do, etc.

The domain name won't play a role in ranking, that's an old SEO tactic that Google squashed years ago. There are many other things that could be preventing your site from getting to the first page, like overall site quality, backlink profile, the list goes on and on....