Regarding Showing Shopper Approved Review on All Products

[CommercePundit]

Hi All,

We're planning to add Customers Reviews tab on product pages ! And, We'll display Shopper Approved reviews on product pages. But, I have biggest concern for internal duplication. If we will display similar reviews on all product pages then it will create internal duplication issue and We may get impact for Google Penalty. What should we Do to display Shopper approved reviews on all products.

[PatrickDelehanty]

Hi there

I would utilize reviews on applicable product pages that have reviews. If I am looking at a stereo and your showing me reviews for TVs, I'm not really going to find it useful. I would find a way to display reviews to the right product. I wouldn't worry about duplicate content at that point, since the product descriptions should be the bulk of the content on the page and those should be unique to the products.

I'd also talk to your team about implement Schema for enabling rich product snippets. That will help tie proper reviews to the right product and display in search.

Hope this helps! Good luck!