The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Local Strategy
    4. Does the physical location of a server effect the local rankings of a site?

    Does the physical location of a server effect the local rankings of a site?

    Local Strategy
    4 4 4.5k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • ben_dpp
      ben_dpp last edited by

      I've just been running a report on a site and noticed that while they have a .co.uk domain it is hosted on a server in the United States and just wondered if anyone was aware, if the physical location of a server mattered to search engines for ranking purposes especially with local search?

      1 Reply Last reply Reply Quote 0
      • GastonRiera
        GastonRiera last edited by

        Hi Ben!
        Yes, it affects. 
        That was said by Matt Cutts, check out the videos:
        Can the geographic location of a web server affect SEO? - Youtube - Matt Cutts 
        What impact does server location have on rankings? - Youtube -  Matt Cutts

        Also, here you got other 2 Q&A that where responded with great info.
        Effect of same country server hosting on SEO - Moz Q&A Does the Location of my Server effect my SEO? - Moz Q&A

        In my experience (there aren't servers in Argentina) the affect is minimum. I believe that there are other factors that influence more than the location server's IP.

        Hope I was helpfull.
        GR

        1 Reply Last reply Reply Quote 5
        • Mobilio
          Mobilio last edited by

          If your domain is ccTLD (.co.uk) then geolocation of server didn't matter. Of course just need to be fast for that country where users will be.

          1 Reply Last reply Reply Quote 1
          • ThinkTankSEO
            ThinkTankSEO last edited by

            Personally, I think where does matter and is counted as another positive indicator that the site is legit if the TLD and location of hosting match.  I only have limited examples to draw from but I recall there being a 2 position increase after moving from Justhost to a Canadian hosting solution for a .ca.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post
            • 301 redirect from OLDEST site to OLD site to a NEW site. Cons, pros, how?
              Ryan_V
              Ryan_V
              0
              4
              77

            • Rank Locally and Globally (or at least Nationally)
              JanetJ
              JanetJ
              0
              7
              279

            • Local Rankings
              dentaldesign
              dentaldesign
              0
              4
              125

            • National and Local rankings differences
              MiriamEllis
              MiriamEllis
              0
              5
              128

            • Local Printing Company Moving to a new IP - Will Our Rankings Change
              DirkC
              DirkC
              1
              3
              248

            • Local SEO Best Practices for 2,000+ 'location' service area business
              JohnGroves
              JohnGroves
              1
              8
              288

            • I am ranking for local broad terms, but I am not ranking when geo-modifier is included.
              MiriamEllis
              MiriamEllis
              0
              9
              250

            • Moz Rank Tracker - Local Rankings?
              KeriMorgret
              KeriMorgret
              1
              6
              994

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy