Duplicate content across English-speaking ccTLDs

[PeaSoupDigital]

Morning,

If a brand offering pretty the same products/services has 4 English-speaking ccTLDs (.com, .co.uk, .com.au and .co.nz), what are the best practices when thinking about SEO and content? In an ideal world, all content should be totally unique, but when the products/services offered across every ccTLD are the same, this may prove tricky.

Am I right in thinking that duplicate content across ccTLDs is tolerated by Google as they know you're targeting specific countries?

Cheers!

[Tymen]

Hi Peasoup,

I would surely advice to not simply copy the content to the 4 different domains.

I have a few good links for you:

https://moz.com/learn/seo/cctlds more info on ccTld's

https://moz.com/community/q/duplicate-content-on-multinational-sites  Exactly your issue: make sure you read the comment of Gianluca Fiorelli.

Hreflang: https://support.google.com/webmasters/answer/189077?hl=en

Good luck with it!