Email Campaign Tracking within Domain & Subdomains

[SEO5Team]

What is the best process to track conversions/visits in Google Analytics when running an email campaign that links to both a sub-domain and then the main domain?

To elaborate further, we have an email marketing campaign that directs users to a subdomain (e.g. promos.website.com) within the subdomain we include our products. Once a user clicks on the promos, they are taken to our main website (e.g website.product1.com).

What is the best process to track conversions from this email campaign that leads users to the sub-domain first, then to the main site (where the conversions take place)?

We have URL tagging in the Email Campaign - but not able to see the true conversions show up in Analytics on the main site.

Any ideas would be greatly appreciated.

Cheers!

[LoganRay]

Hi,

It seems to me like you need cross-domain tracking. In the sequence you describe, when someone hits the subdomain first before clicking to the main site, it's coming through as referral traffic - at which point you're losing the connection (you can still get this data, but in a much more convoluted way). You should also be able to tag multiple domains with your email tool, so either (sub)domain you link to would have the same parameters, and with cross-domain tracking enabled, you'll have session unification between the 2 domains.